Listen to Coronavirus Patient Zero
Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Striking full-color guides. Bound in water repellent, film laminated covers. Extensive center-spread maps of the state highlights locations featured in each book. Special 8-pocket and 4-pocket lucite display racks available with purchase of the series.
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